At one point or another, you have probably disregarded LinkedIn as a vanity exercise. Maybe it was after seeing one too many selfies or self-congratulatory echo chambers for a Monday morning, you decided to lump it into the “if I have time” pile.
The landscape has changed.
According to Semrush’s 3-month study, LinkedIn is now the 2nd most cited domain by AI – once again proving its place as a vital part of your organisation’s communication, marketing and engagement strategies.
How you use LinkedIn depends on what you are trying to achieve. No matter what the experts say, there is no one-size-fits-all approach.
In 2025, my tailored LinkedIn Training was extremely popular. I worked alongside public sector teams, business owners and charity leaders to help them make LinkedIn work for their specific circumstances and objectives. Armed with confidence, top tips and the latest advice, each client left with an understanding of how to maximise LinkedIn for their needs.
If you aren’t making the most of LinkedIn for your business, let’s talk.
Let’s work together.